BeeGood Honey recently expanded its distribution to include 74,600 households within the Southwestern United States in an area with a population of 300,000 people. Of these newly targeted households, 35,700 have previously purchased the category. Last quarter the region's total dollar sales for the honey category reported at $827,000, driven by the three largest brands: StingerSue, Sweetness, and BeeGood with sales of $304,000, $200,000 and $94,600 respectively. In the same quarter, unit purchases of BeeGood Honey brand amounted to 38,500 jars across the region. Among the 25,500 households that bought BeeGood, total purchases of honey were reported at 60,100 jars. What is BeeGood's Brand Penetration (%)

You work as the sales manager for a company that sells office supplies to businesses of all sizes. because the profit margins are razor-thin, you need to ensure that you are getting the very best prices on paper, pencils, pens, post-it notes, and other office supplies from the manufacturers. when reviewing the quarterly profit statement, you realize that your costs are higher than they should be, and you trace the higher costs back to an employee who has been lax about getting competitive bids to ensure the lowest prices. when you conduct your research to determine the reason for the higher costs, and take action to bring those costs back down, in which of the key management processes are you taking part?