Cultivate is a gardening and horticulture enterprise based in Newtown in Mid Wales. It is a social enterprise, providing goods and services to tackle social problems. Cultivate’s profits are
reinvested in the business and the local community.
Cultivate’s original mission was to turn food waste into compost, and it soon got an opportunity
to collect food waste from all over Mid Wales. The enterprise now focuses on educating people
about good nutrition and it intends to expand by improving its promotion and attracting more
local producers.
The enterprise runs its own nursery where organic vegetables are grown and there are allotments
for local community use. It also runs a shop, selling organic vegetables and locally produced
organic food and drink. Their growers are also paid fairly for their organic produce.

Evaluate whether Cultivate is likely to be a success. You should use the information provided as well as your knowledge of business.