Rupert works as a marketing manager at a company that caters to a vast number of customers. Rupert wants the company to connect better with its customers. He suggested that the company should use advertising to create and maintain goodwill among customers. Which type of advertising would Rupert’s company use for this purpose?

Storico co. just paid a dividend of $3.15 per share. the company will increase its dividend by 20 percent next year and then reduce its dividend growth rate by 5 percentage points per year until it reaches the industry average of 5 percent dividend growth, after which the company will keep a constant growth rate forever. if the required return on the company’s stock is 12 percent, what will a share of stock sell for today?