Parevise naman po plsss thankyouyy This chapter tackles the marketing processes. This will help the proponents find out whether a particular service or product will be patronized by the market and it will also serve as a guide for growth and stability. One of the greatest needs of managers of business is to understand and develop marketing programs for their product and services. Business success is based on the ability to build a growing body of satisfied customers. Modern marketing programs are built around the “Marketing Concept” which directs managers to focus their efforts on identifying and satisfying customers’ needs and wants at a profit.
Marketing is one of the major areas of business. Much of the other data would depend on this field. Considering that it includes the product, price, place and promotions will help the proponents in identifying some techniques to be able to introduce the proposed products effectively to the proponents’ target customers.
Businesses today need to exert efforts in searching for new and innovative marketing strategies to attract new and maintain old customers, establish a convenient location, and offer special or unique assortment of food.
This chapter focuses on the project’s general to specific marketing topics. It includes a definition of the project’s target market. It presents an analysis of the projected five years’ demand of the project’s product or services. The analysis of the immediate five years supply of the project’s product or services is also indicated together with the proponent’s projection of future supply. It determines suitability of the project for profitable development, and it defines optimal products in accordance with projected
market demand, and projects sales absorption and annual revenues from development of the project.