Calculate the cost of goods sold for a merchandiser using the periodic inventory system from the following details. Purchases$510,000 Beginning Merchandise Inventory180,000 Purchase Returns and Allowances50,000 Purchase Discounts14,000 Freight In15,000 Ending Merchandise Inventory180,000

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.