A channel of distribution 1. None of these answers is correct. 2. is only needed when products must be stored. 3. is any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user. 4. is only needed when products are sold indirectly. 5. must include one or more intermediaries.

3. is any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user.

Explanation:

A marketing channel can be defined as the process of developing marketing techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers. There are four (4) main types of marketing channels;

1. Direct selling.

2. Dual distribution.

3. Sales through intermediaries.

4. Reverse channel.

The first thing to do in selecting a marketing channel is to determine which type of channel will best meet both the seller's objectives and the distribution needs of customers.

A channel of distribution is any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user.

This ultimately implies that, a channel of distribution comprises of a chain of business or sequence of firms that are saddled with the responsibility of moving a finished product from the producer to the end user or final consumer of the product.

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