Read about Alia and Maitha's businesses and answer the questions Alia has had her own coffee shop for five years. Her business was doing well until a new
Starbucks opened nearby. Now she is losing customers. Alia is thinking of taking out a
franchise with Costa Coffee. She hopes that if customers see the Costa Coffee sign, more
of them will come to her coffee shop. She thinks that people choose Starbucks instead of
her coffee shop because they know the products and Starbucks also has more food choices
Maitha has a business selling baked goods such as cakes and sandwiches to other businesses
She thinks there is a good opportunity to start a new chain of coffee shops with Alia in a joint
.venture

1. list five staple convenience goods that you or your household buys on a regular basis. (you do not need to use complete sentences. 2.5 points) 2. list three impulse convenience goods that you or someone you know has purchased. (you do not need to use complete sentences. 2.5 points) 3. describe a shopping good that you or someone you know purchased. what kind of research did you or that person do before buying the product? (1-5 sentences. 3.0 points) 4. choose an example of a company you could start, and decide which business structure would make the most sense for that type of company (sole proprietorship, partnership, llc, c corporation, s corporation, or nonprofit corporation). explain why this structure would be good for this type of company. give at least 3 reasons. (3-6 sentences. 6.0 points) 5. if you were starting a new business, describe at least three departments to the company that you would need right away. why are these departments so important? (1-5 sentences. 3.0 points) 6. describe a product that you think has saturated its market. what makes you think it has saturated its market? (1-5 sentences. 3.0 points)