AB InBev categorizes its brands into at least three categories: global brands, international brands, and local champions. Discuss the differences across these three different types of brands.

Global brand use one marketing strategy accross countries, international brands may use varying marketing strategy accross countries, and local champion are tailored for one country

Explanation:

Global brands are those that recognised around the world. They usually use the same marketing strategy in all locations. So there is a uniformity in the brand.

International brands are those where there is an ongoing communication between marketer and consumers to produce goods in different countries under a particular brand name. There may be variability in the marketing strategy used in each location.

Local champion is a brand that has strong presence in one location only. The focus of marketers is to make products that meet unique tastes and preferences of people from one country

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