The Nature Conservancy is one tool that consumers can use to put their money where their mouth is, but it's not the only one. Internet technology is helping large groups of consumers raise money for causes they support. In this case, Internet technology makes it that the economic pie will be maximized.

The Nature Conservancy is one tool that consumers can use to put their money where their mouth is, but it's not the only one. Internet technology is helping large groups of consumers raise money for causes they support. In this case, Internet technology makes it possible that the economic pie will be maximized.

Explanation:

The Nature Conservancy is the management of land and water resources to ensure their conservation.  With internet technology, consumer groups can actually raise money to ensure the objectives of the Nature Conservancy are achieved.  In this case, Internet Technology is an enabler of Nature Conservation.  IT has also enabled many other causes, including Gun Control and Rights Activities.