By making many burgers before customers ask for them, a fast-food restaurant is sacrificing the dimension of and improving the dimension of in the customers' utility function. a. fit, timing
b. fit, price
c. fit, timing
d. timing, fit

a. fit, timing

Explanation:

A utility function can be defined as a measure of the benefits or satisfaction derived by the consumer of finished goods such as snacks, perfume, shoes, clothes, electronic gadgets etc.

Basically, a customer’s utility function typically refers to the welfare, enjoyment, benefit, usefulness or satisfaction a particular customer derives from a product or goods.

The dimension of timing and fit plays a very significant role in the process of adding value, benefits or satisfaction to a customer's experience.

By making many burgers before customers ask for them, a fast-food restaurant is sacrificing the dimension of fit and improving the dimension of timing in the customers' utility function.

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