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Business, 30.10.2020 18:20 Diamondelysr

1. In the 1990’s, Enterprise Rent-A-Car was a highly-profitable and fast-growing market leader concerned about protecting their place in the market. Based on your knowledge of the rental car market, would you conclude that Enterprise was operating in a Red Ocean or Blue Ocean competitive environment? Frame your answer in the context of at least three of the descriptors used in the Red Ocean / Blue Ocean model (and discussed in class).

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