Name some of the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of product affect the promotional strategies?

There are numerous challenges the marketer faces such as accessing data across platforms, customer identification, mapping customer journey, maintaining privacy, and tracking performance.

Hence there are various issues for a marketer which may also be cultural economic and demographic reasons.

Learn more about the challenges marketers encounter when developing advertising and promotional campaigns.

Explanation:

Some of the challenges marketers encounter when developing advertising and promotional campaigns include:

Indeed, the type of product can affect promotional strategies to be used by marketers. For example, some consumable products may be best promoted using a customer referral program strategy which incentivizes current customers to refer new customers to use the products in other to receive price discounts or cash rewards.

While other products may be better promoted by aligning them with social causes; such as saying for every number of products A sold, we will plant an equal amount of trees or donate 10% of revenue to so and so social cause.