The AIDA model helps advertisers understand . how to translate a benefit statement into an advertising appeal what the ideal message would be in a campaign how to select a target market for a campaign how much to spend on push vs. pull marketing how to adapt a communication strategy based on where potential buyers are in the buying process

Performance bicycle company makes steel and titanium handle bars for bicycles. it requires approximately 1 hour of labor to make one handle bar of either type. during the most recent accounting period, barr company made 7,700 steel bars and 2,300 titanium bars. setup costs amounted to $35,000. one batch of each type of bar was run each month. if a single company-wide overhead rate based on direct labor hours is used to allocate overhead costs to the two products, the amount of setup cost assigned to the steel bars will be: