Which of the following is the most reasonable response to Feedback from concept testing? A. Most consumers liked a product idea but suggested some minor improvements, so the concept was retained without change in advance to the next phase of development.
B. Most consumers like the basic idea but suggest some changes, so changes were implemented, and the revised concept was retested.
C. most consumer suggested changes to a product concept, so the concept was identified as not enthusiastically received and was discarded.
D. Small small percentage of consumers voiced serious dislike of the product concept, so it was discarded.