Runnerz Inc.,a leading manufacturing and retail company that designs and develops footwear and apparel, has signed a contract with a particular courier service for managing the delivery process. The courier service is required to deliver goods from the factory to the warehouse, to customers, and also to collect customer payments for the goods. This is a typical example of a(n). A) non-equity strategic alliance
B) turnkey operation
C) greenfield investment
D) international licensing agreement

A) non-equity strategic alliance

Explanation:

From the question, we are informed about, Runnerz Inc., which is a leading manufacturing and retail company that designs and develops footwear and apparel,has signed a contract with a particular courier service for managing the delivery process.The courier service is required to deliver goods from the factory to the warehouse,to customers,and also to collect customer payments for the goods. In this case we can regard this as a typical example of a non-equity strategic alliance.

Non-equity strategic alliance can be explained as when there is contractual relationship is signed by two independent companies to gather their resources as well as their capabilities even though there is no separate entity or sharing equity. Most of the business alliances are fond of this type of agreement.

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