Kim's Kayak Tours identified active retirees living in the retirement community nearby as one of her potential target markets. She knows she can tailor her service and marketing message to the schedules and interests of this audience. What are some ways this business can differentiate itself from direct and indirect competitors? How will Kim evaluate the attractiveness of this segment?

The corporation can distinguish itself against rivals by the description given below.

Explanation:

The competitiveness of that kind of demographic could be measured employing a survey which incorporates a review of the activities and interests of target consumers, including such everyone's favorite pastimes, activities including destinations, their duration of enjoying leisure holidays, the obstacles encountered during these break times, one's medical problems, their desire to invest and their readiness to discover their outer environment.  

1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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