.1)Collect ads for four different brands (Print ad) in an identical product category (e. g., detergent, cars, toothpaste, etc). Discuss how psychographics segmentation was used within the ads and the media format in which they appear. 2)List some situations in which sensory memory is useful for you. What do you think your experience of the stimuli would be like if you had no sensory memory? (Between 200-250 words)
3) Find three ads (print or TVC’s) for EACH concept bearing (Between 150-200 word)
a. Achievers
b. Believers
c. Product specific segmentation