These costumers can take a long time to make a purchase decision, and might return to a retailer several times before making a purchase. a. Innovation/trend buyers b. Impulse buyers c. Recreational shoppers d. comparison shoppers

d.comparison shoppers

Explanation:

Comparison shoppers refers to the type of costumers who like to investigate each products that they buy into the smallest details. They want to make sure that they get the most economic benefit by choosing the best products with the most reasonable price range.

Typically, this type of costumers do not have a loyalty toward a certain brand. All they want is value. Before making a purchase they tend to conduct a through research that make their decision making process become a little bit longer compared to other customers.

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