What Consumers Want I 1. How does the speaker define commodities in an agrarian society? How did this definition
change during the Industrial Revolution?
2. What does the speaker say has happened to the producing of goods over the last 50 or 60
years? What does this mean?
3. What does the speaker say is the antidote to commoditization? What does he mean by this?
4. What does the speaker say has happened to services over the past 10 or 20 years? How
does he suggest marketers respond?
5. What advice does the speaker give to consumers?
6. Do you agree with the speaker that there is no such thing as a truly authentic experience?
Explain
no