If you where advising someone on developing a "marketing communications plan", what factors would you address in this selection process?

Explanation:

Marketing Communications Plan can be described as the technique that an organisation or individual uses to attract the attention of consumers through different forms of communication.

Factors to address in the selection of a Marketing Communications Plan is as follows:

1. The first factor to keep in mind is the target market or your target customers.

2. The second factor is the goals and objectives of the said plan.

3. Another important factor is the budget allocated for the plan.

4. Fourth factor is the advertising and promotional policies.