A. Payment to individuals in each focus group to provide comments on new products B. Annual subscription of Market Focus to Consumer Reports magazine
C. Phone calls made by Market Focus staff member to confirm individuals will attend a focus group session (records of individual calls are not kept)
D. Retainer paid to focus group leader to conduct 18 focus groups per year on new medical products
E. Recruiting cost to hire marketing specialists
F. Lease payment by Market Focus for corporate office
G. Cost of tapes used to record comments made by individuals in a focus group session
H. Gasoline costs of Market Focus staff for company-owned vehicles
I. Costs incurred to improve the design of focus groups to make them more effective