1. Visit the Web site for PSTYE 2003 (www. gemapping. com /downloads/targetpro_brochure. pdf). Describe the psychological profiling (PSYTE) clustering system. Select an industry, other than restaurants, and explain how the software can be used for that industry 2. What are the major differences in site location for a restaurant versus a retail store versus a manufacturing plant?
3. Red Lobster also defines its trade areas based on market size and population density. Here are its seven density classes:
HOUSEHOLDS PER SQ. MILE 8,000+ 4,000-7,999 2,000-3,999 1,000-1,999 600-999 100-599 0-99 DENSITY CLASS DESCRIPTION Super Urban Urban Light Urbarn First Tier Suburban Second Tier Suburban Exurban/Small Rural 4 6 Note: Density classes are based on the households and land area within 3 miles of the geography e. g., census tract) using population-weighted centroids. The majority (92%) of the Red Lobster restaurants fall into three of these classes. Which three classes do you think the chain has the most restaurants in? Why?