What are the parameters to assess a media type as a promotional tool? refers to the number of people or households that can come across your advertisement through a glven media type.
Is the average number of times an individual or household comes across your advertisement in a given
promotional medium.

Which of the statements best describes why the aggregate demand curve is downward sloping? an increase in the aggregate price level causes consumer and investment spending to fall, because consumer purchasing power decreases and money demand increases. as the aggregate price level increases, consumer expectations about the future change. as the aggregate price level decreases, the stock of existing physical capital increases. as a good's price increases, holding all else constant, the good's quantity demanded decreases.