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Business, 18.01.2020 20:31 kcceff4085

Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. in order for the slogan to be effective, it should

a) invoke good memories of the past and provide a good explanation of the cereal’s content.

b) associate the cereal with something good and create positive feelings about the cereal.

c) build up the consumer’s self-esteem and validate that it is better than the competition.

d) review the contents of the cereal and convince consumers that the cereal is healthy.

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