PLEASE HELP ME ANSWER THIS Assume you are the marketing manager of SENSES, a company selling ice cream. The company decided to introduce a new product in collaboration with Kellogg’s. The new product will be called SENSES Special K and it will be an ‘alternative’ ice-cream with pieces of Special K cereals and dark chocolate and less calories.
1. Explain what market segmentation is and suggest how you would segment your market making reference to the main segmentation criteria.
2. Discuss how this branding option is called and discuss the advantages and disadvantages for SENSE.

Match the steps for conducting an informational interview with the tasks in each step.

Alaska king crab fishing in the 1960s and '70s was a dangerous but rich fishery. boats from as far away as california and japan braved the treacherous gulf of alaska crossing to reach the abundant king crab beds in cook inlet and bristol bay. suddenly, in the early 1980s, the fishery crashed due to over fishing. all crabbing in those areas ended. to this day, there is no crabbing in bristol bay or cook inlet. a. how would an economist explain the decline of the alaska king crab fishery

Frost corporation incurred the following transactions during its first year of operations. (assume all transactions involve cash.) 1) acquired $1,900 of capital from the owners. 2) purchased $435 of direct raw materials. 3) used $290 of these direct raw materials in the production process. 4) paid production workers $490 cash. 5) paid $290 for manufacturing overhead (applied and actual overhead are the same). 6) started and completed 250 units of inventory. 7) sold 140 units at a price of $6 each. 8) paid $130 for selling and administrative expenses. the amount of raw material inventory on the balance sheet at the end of the accounting period would be: