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Business, 13.12.2020 04:30 louistwdg

VRBO, a peer-to-peer lodging company, consistently communicated its value and marketing message well across its online tools of banner ads, email offers, and website design. However, the messages did not translate as well in the company’s offline marketing. The magazine print ads, radio commercials, and direct mailing campaigns seemed inconsistent with its online messages. What are the probable outcomes of this disconnect?

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