( A salesperson is trying to decide which element of the sales presentation mix to emphasize in a particular presentation . She wants to make sure her communication will resonate with the prospect What term describes the process this salesperson is going through ?

Apopular low-cost airline, parson corp., has gone out of business. although the service and price provided by the airline was what customers wanted, the larger airlines were able to drive the low-cost airline out of business through an aggressive price war. which component of the competitive environment does this illustrate?