FitWear Inc., a sporting goods footwear and apparel company, features photographs of celebrities wearing its brand of clothing and sports gear. FitWear Inc. launched a commercial for its new line of football cleats. This commercial featured famous football stars because the company believes that celebrities can influence customers' buying decisions. In this case, the football stars served as .

Southeastern oklahoma state university's business program has the facilities and faculty to handle an enrollment of 2,000 new students per semester. however, in an effort to limit class sizes to a "reasonable" level (under 200 generally), southeastern's dean, holly lutze, placed a ceiling on enrollment of 1,600 new students. although there was ample demand for business courses last semester, conflicting schedules allowed only 1,440 new students to take business courses.the utilization rate for southeastern=%the efficiency rate for southeastern=%