Business, 17.12.2020 14:00 liptontea4
Drag the tiles to the correct boxes to complete the pairs.
Match each advertising testing method with the scenario that best portrays it.
1. Survey
2. one-on-one interview
3. consumer jury method
4. focus group
Karl has arranged for a discussion summit where a specific target group comes together to discuss a particular ad concept. These people can interact with one another and discuss their opinion about the ad concept. Their impression of the concept will help Karl generate new ideas.
George has created a couple of ads for his company and is exposing these ads to different groups of people. These groups of people will rate the ads. The company will choose the ad that gets the highest rating.
An advertiser individually asked several people some questions that helped the advertiser choose the most suitable media space to reach its target consumer segment. This also helped the advertiser look at its customers’ issues and needs.
A certain number of consumers answered a few questions. The advertiser then aggregated the responses to help generate new ideas based on its target market.
Answers: 2
Business, 21.06.2019 20:20
Accounts receivable arising from sales to customers amounted to $40,000 and $55,000 at the beginning and end of the year, respectively. income reported on the income statement for the year was $180,000. exclusive of the effect of other adjustments, the cash flows from operating activities to be reported on the statement of cash flows is
Answers: 2
Business, 22.06.2019 19:10
Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.
Answers: 1
Business, 22.06.2019 19:30
Consider the following two projects. both have costs of $5,000 in year 1. project 1 provides benefits of $2,000 in each of the first four years only. the second provides benefits of $2,000 for each of years 6 to 10 only. compute the net benefits using a discount rate of 6 percent. repeat using a discount rate of 12 percent. what can you conclude from this exercise?
Answers: 3
Business, 22.06.2019 19:40
Best burger is a major fast food chain. its managers are motivated to grow the firm in order to increase their market power and change the industry structure in their favor. which of the following strategies is most associated with their motive for growth? a. employing celebrity spokespeople b. implementing automated burger-making machinery c. purchasing competitors d. increasing executive salaries
Answers: 3
Drag the tiles to the correct boxes to complete the pairs.
Match each advertising testing method wi...
Mathematics, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01
Biology, 11.09.2020 08:01
Social Studies, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01
Social Studies, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01
English, 11.09.2020 08:01
Social Studies, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01
English, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01
Mathematics, 11.09.2020 08:01