A liquidity ratio measures the :. A) income or operating success of an enterprise over a period of time
B) ability of the enterprise to survive over a long period of time.
C) short-term ability of the enterprise to pay its maturing obligations and to meet unexpected needs for cash.
D) number of times interest is earned.

C. Short term ability of the enterprise to pay its maturing obligations and to meet unexpected needs for cash

Explanation:

Oftentimes enterprise need cash to meet its daily financially need or business obligations. The ability to meet such daily or short term need is called liquidity ratio.

The primary purpose why enterprises are in business is to make profit, however, its daily operations must continue which will be financed with cash. Liquidity ratio shows that an enterprise is financially buoyant to meet its unexpected needs for cash and also to pay its occurring business obligation.

in terms of experimental research, mcdonald’s charging different prices in the two cities relates to