What are the eight differences between personal selling (direct contact) and non-personal selling (indirect contact, such as Internet sales)?

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Explanation:

Personal selling is popularly known as a face to face selling or direct selling. In personal selling, the salesperson engages a potential customer in a conversation to persuade them to buy. This type of selling requires the physical presence of a salesperson engaging in a one-on-one conversation with the clients. Its success largely depends on the selling skills of the salesperson.

Non-personal selling is the use of advertisements to persuade customers to buy. There is no direct meeting between the seller and buyer; hence the term indirect, impersonal, or non-personal selling. Non-personal selling uses print media, broadcast media, and digital platforms to reach out to customers.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.

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