The price of an item is usually high when the number of people wanting to buy it is

High

Explanation:

When the number of customer willing to buy increases, the demand for that product also rise. According to the law of supply and demand, an increase in demand without a subsequent increase in supply results in an increase in the buying price.

An increase in the number of buyers increases competition for the few available goods. Sellers will take advantage of high demand and increase prices to make more profits. Therefore, when there more people willing to buy a product, its price tends to increase.

answer; ///(c) i believe its it ignores cash flows following the payback period;