12) Diamonds are marketed as scarce resources. Using your cell phones or laptops, look up the definition of a scarce resource. That said, diamonds are actually not scarce - there are many to be
bought and found! The fact that marketers can advertise them as scarce makes it so that they can
charge much higher prices. Which positioning strategy is being used in this case and how? What
is another example of a good that uses this positioning strategy and why?

answer; the correct answer is (0.08);

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1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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