Coca-Cola and Pepsi are both releasing a new soda at the same time. Each company is fairly well known, and they are both deciding between pursuing two advertising strategies. Each firm knows that its profits will be affected by its own decision and the decision of the competing firm. The payoff matrix below contains the estimated profits for both companies for all possible strategies. Pepsi\'s profits are in the lower (green) triangle of each cell and Coca-Cola\'s profits are in the upper (blue) triangle of each cell. Profits (payoffs) are in millions of dollars.