Think Critically 1. Which stage of the product life cycle do you believe Willomette is in, based on the case
information? Why?
2. In which consumer product category do you believe consumers would classify Willomette's
products, based on the case information? Why?
3. Describe the elements of Willomette's marketing mix.
4. Describe the target market that you believe might be attracted to Willomette appliances.
5. Which of the major marketing activities would Willomette have to perform to sell its products
in international markets?
6. How does the marketing concept relate to the decision Willomette must make about entering
international markets?
7. Do you agree that products that are successful in the United States will also be successful in
other countries? Explain.
8. What would Willomette have to do if it wanted to increase the demand for its products in the
United States by selling industrial products?

Find the interest rate for a $4000 deposit accumulating to $5234.58, compounded quarterly for 9 years

Cosmetic profits. sally is the executive vice president of big name cosmetics company. through important and material, nonpublic information, she learns that the company is soon going to purchase a smaller chain of stores. it is expected that stock in big name cosmetics will rise dramatically at that point. sally immediately buys a number of shares of her company's stock. she also tells her friend alice about the expected purchase of stores. alice wanted to purchase stock in the company but lacked the funds with which to do so. although she did not have the funds in bank a, alice decided to draw a check on bank a and deposit the check in bank b and then proceed to write a check on bank b to cover the purchase of the stock. she hoped that she would have sufficient funds to deposit before the check was presented for payment. of which of the following offenses, if any, is alice guilty of by buying stock?

Shelby company produces three products: product x, product y, and product z. data concerning the three products follow (per unit): product x product y product z selling price $ 85 $ 65 $ 75 variable expenses: direct materials 25.50 19.50 5.25 labor and overhead 25.50 29.25 47.25 total variable expenses 51.00 48.75 52.50 contribution margin $ 34.00 $ 16.25 $ 22.50 contribution margin ratio 40 % 25 % 30 % demand for the company’s products is very strong, with far more orders each month than the company can produce with the available raw materials. the same material is used in each product. the material costs $8 per pound, with a maximum of 4,400 pounds available each month. required: a. compute contribution margin per pound of materials used. (round your intermediate calculations and final answers to 2 decimal places.) contribution margin per pound product x $ product y $ product z $ b. which orders would you advise the company to accept first, those for product x, for product y, or for product z? which orders second? third? product x product y product z