In your opinion, is the “shrink it and pink it” strategy an effective way to market sports apparel to women? Why or why not?

Concept: Business Administration

By definition the shrink it and pink it is a method employed by marketing to create a curated color that appeals to the women eye and also retroactively fits their figure and stature.Arguably, the strategy is effective in principle as it attracts more women buyers that would have otherwise skipped over the said sport apparel. It curated a line of clothing that suits them and makes them feel included. The principle of inclusiveness is a driving factor in this strategy which inherently has increased the sales of women apparel.