Assessing the Cost You have decided to buy a list of sales leads for your small business. You buy a
list of sales leads for $2,500. Of the 500 sales leads
in that list, only 65 percent of them had the correct
addresses, and only 20 percent of those leads
became qualified prospects. What is the cost per
qualified prospect?

Which plan offers a tax-free education?

Double corporation acquired all of the common stock of simple company for

Which of the following would indicate an improvement in a company's financial position, holding other things constant? a. the inventory and total assets turnover ratios both decline.b. the debt ratio increases.c. the profit margin declines.d. the times-interest-earned ratio declines.e. the current and quick ratios both increase.