4. The first Pepsi yields Craig 18 units of utility and the second yields him an additional 12 units of utility. His total utility from three Pepsis
is 38 units of utility. The marginal utility of the third Pepsi is:

When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. creating a unified promotional message, where potential customers perceive the same message, whether it is in a tv commercial, or on a billboard, or in a blog, is called

Helen tells her nephew, bernard, that she will pay him $100 if he will stop smoking for six months. helen was hopeful that if bernard stopped smoking for six months, he would stop altogether. bernard stops smoking for six months but then resumes his smoking. helen will not pay him. she says that the type of promise she made cannot constitute a binding contract and that, furthermore, it was at least implied that he would stop smoking for good. can bernard legally collect $100 from helen

In 1948, the president of the united states earned a salary of $75,000. in 2000, the president earned a salary of $400,000. knowing that the cpi for 1948 is 24.1 and the cpi for 2000 is 172.2, convert the 1948 salary to constant 2000 dollars. when comparing constant dollar amounts, whose salary was worth more--harry truman, president in 1948, or bill clinton, president in 2000