Consumer surplus in a market for a good exists because... some producers charge different prices for the good in different markets. some producers charge different prices for the good in different markets. binding price floors encourage producers to increase the supply of the good. binding price floors encourage producers to increase the supply of the good. some consumers would be willing to pay more than the equilibrium price of the good. some consumers would be willing to pay more than the equilibrium price of the good. producers do not have market power to set their own price. producers do not have market power to set their own price. when the price of the good decreases, most consumers increase their demand for the good. when the price of the good decreases, most consumers increase their demand for the good.