What is the business? Annette started working as a repairperson in a local appliance store when she was in school. She loved the work and was promoted to service manager within a few years. Annette had always wanted to own her own business, and she started to research ways to achieve her goals. The next year, Annette opened her own store, Annette’s Appliance and Repair Shop. Her store is a distributor for Whirlpool washers and dryers.

Zara, a global retail and apparel manufacturer based in spain that has successfully implemented this idea by having a continuous flow of new products that are typically limited in supply. zara has created a system that draws its clientèle into its stores, on average, 17 times per year as compared to 4 times per year for most stores. how is zara using it to gain competitive advantage? what specific technologies are used by zara to maintain this advantage over its competition?