1. Unit 8 provided several examples of businesses in which pricing plays an essential role in the business's identity. Think of an example of a business in your community whose reputation is also based on an aspect of pricing and explain how pricing forms the identity of the brand.

Over the past year, three of the star salesmen at family resorts international's corporate office have been lured away to competitors. on top of that, karina, the general manager of the sales department, has noticed that most employees come in, do their jobs, and leave. family resorts offers a good salary, benefits, and tuition reimbursement, as well as a number of development and training programs. most employees seem contented enough, but karina would like to do something to increase the level of engagement among her staff. what do you think karina should do?