Business, 18.01.2021 14:00 samiiegarciia
Tina is a marketing expert at a college textbook company. She has analyzed the competitive cost landscape of textbooks, what the target customer uses to evaluate a book's value, and what they are willing to pay. Tina is evaluating what area of the 4Ps marketing mix?
a. product
b. price
c. promotion
Answers: 3
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Tina is a marketing expert at a college textbook company. She has analyzed the competitive cost land...
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