The Tesla Semi is geared toward a very different audience than the rest of Tesla’s lineup. How should Tesla’s marketing strategy differ for the Semi?

Answer is given below :

Explanation:

Tesla targeted its semi-business. Instead of focusing on innovation and technology like other cars in its range, Tesla may focus on the benefits it offers to the environment and truck drivers in terms of safety. Companies do not need to change trucks frequently as they have four batteries so they can redeem even the life of semi trucks. Since most of the general consumer population does not need a semi truck, Tesla should also focus on contacting direct shipping businesses rather than advertising to the public.

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