Zoom Corporation manufactures and sells three different types of binoculars. They are referred to as Good, Better, and Best binoculars. Grinding and polishing time is limited. More time is required to grind and polish the lenses used in the Better and Best binoculars. Additional information is provided below. Product Good Better Best
Selling price $97.80 $322.50 $834.00
Variable costs and expenses 51.00 180.00 479.00
Contribution margin $46.80 $142.50 $355.00
Grinding and polishing time required 0.6 hrs 1.5 hrs 5 hrs
Required:
1. Ignoring the time constraint, what strategy would appear to be optimal?
2. What is the contribution margin per unit of limited resource for each type of binocular? (Round answer to 0 decimal places)
3. If additional grinding and polishing time could be obtained, how should the additional capacity be used?

1. Ignoring the time constraint, what strategy would appear to be optimal?

the company should produce the product that yields the highest contribution margin, in this case, the best binoculars with a contribution margin of $355

2. What is the contribution margin per unit of limited resource for each type of binocular? (Round answer to 0 decimal places)

contribution margin per grinding and polishing time:

good = $46.80 / 0.6 hr = $78

better = $142.50 / 1.5 hr = $95

best = $355 / 5 hr = $71 per hour

3. If additional grinding and polishing time could be obtained, how should the additional capacity be used?

they should produce "better binoculars" since the contribution margin per hour is higher

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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all of them make sense but, i would have to say ask someone who has been there/or lives there, and/or read recent newspapers from that city.

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