The ability to sell into another market segment is known as CROSS SELLING. Common PREFERENCES help but are not the only factors. Which of the following core components would also pique the interest of other segments beyond your targeted segment?A. Channels and AdvertisingB. Advertising and PriceC. Channels and Price

Plastic and steel are substitutes in the production of body panels for certain automobiles. if the price of plastic increases, with other things remaining the same, we would expect: a) the demand curve for plastic to shift to the left. b) the price of steel to fall. c) the demand curve for steel to shift to the left d) nothing to happen to steel because it is only a substitute for plastic. e) the demand curve for steel to shift to the right