For a particular company resource to have meaningful competitive power and perhaps qualify as a basis for competitive advantage, it should have the potential for lowering the firm's unit costs. be patentable. be something that a company does internally rather than in collaborative arrangements with outsiders. be competitively important, hard for competitors to copy or imitate, rare and something rivals lack, and not be easily trumped by the substitute resources/capabilities of rivals. be rooted in the company's organizational capital, information capital, or human capital.