Before filling in the details of an outline, you have to know your audience. To do so, ask yourself questions about your readers. Explain how you would use the answer to the question, "Do my readers already know me?" to influence your outline.

Explanation:

Well, start off by asking what audience you want to reach? If you want to have a target audience to children, you would want to use easy-to-understand wording and most likely little kid characters who they could relate to.

Put yourself in the position of someone you want to target. Younger people? Well, how did you feel when you were younger/how do you feel now?

Do you're readers know you? Often authors will have similarities in the characters they write about, for instance a person of color might use a character who is also of color and explain about racial injustices they have.

Put yourself in their place and see from their pov!

answer; it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits;

i would say their habit of breaking down.