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Business, 26.01.2021 14:00 MIYAISSAVGE2409

Jill Johnson left school at the age of 16 and trained to be a gas engineer and plumber with British Gas. After working for this business for ten years she is thinking of setting up her own business in her home town Westhampton, installing and repairing central heating systems. She knows that apart from British Gas there are no other businesses in town. Analyse why market research is important in helping Jill set up her business

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