One of the implications of the supply and demand model is that: Question 33 options:

a)

a market price below the equilibrium price will lead to a surplus.

b)

government action is not necessary for a market to achieve equilibrium.

c)

a rise in the price of a good always means that demand for it has increased.

d)

supply shifts to the left whenever demand falls.

An electronics store is running a promotion where for every video game purchased, the customer receives a coupon upon checkout to purchase a second game at a 50% discount. the coupons expire in one year. the store normally recognized a gross profit margin of 40% of the selling price on video games. how would the store account for a purchase using the discount coupon?