Business, 28.01.2021 23:20 slauravillalta

Marketing segmentation is a. an attempt to reach all consumers with a single marketing mix. b. a simple marketing mix target strategy. c. the process of dividing the total market into several heterogeneous groups. d. the process of bringing several small, unreachable segments into a definable market segment. e. practiced by both profit-oriented and not-for-profit organizations.

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